Why every business needs a Branding Photoshoot
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Whether you're a seasoned veteran or just getting started, every business no matter how big or small can benefit from a branding photography session. Where you’re at in your journey can determine your budget, but even just grabbing a friend to take a handful of photos of you in your element can elevate your social media feed.
So why exactly do you need a branding session?
1 — Build Trust
People want to get to know the face behind the product! With countless variations of products and services on the market people want to get to know YOU before they decide to purchase your product. Use these photos to tell your story, why their business means the world to you, and how you deliver beyond their expectations.
2 — Show the Best Version of You
An amazing photographer can capture your most authentic self when you’re able to relax and aren’t focused on being face to face with yourself on a selfie. Seeing yourself as your community sees you can be a powerful boost of confidence to push your goals further. You have no idea what a drive full of stunning photos can do for ones self esteem until you try it.
If you’re in Dallas/Fort Worth, Lauren Bethany Photography is amazing at bringing out the absolute best in her clients.
3 — Grow your Content Calendar
Leaving a branding session with a drive full of photos allows you to fill your content calendar for weeks or even months depending on your frequency of posting. I like to sprinkle these photos throughout my real time photos and videos for a more professional and cohesive look. Use these photos to help tell your entire story and boost engagement in your posts.
If you’re looking for ways to simplify your content calendar, I love and use Planoly for all of my social media scheduling needs.
4 — Elevate your Marketing Materials
That same set of photos can give your websites, email newsletters, and paid advertisements a more professional look and feel. When I decided to rebrand my website and blog the first thing I did was booked a branding session to build my brand around. When you incorporate authentic pictures of you into your marketing strategies your potential clients can clearly visualize how amazing it would be to work with you.
5 — Do Something Fun for YOU
Seriously. Running a successful business means that you are always showing up to serve others. Whether with services, product fulfillment, or community support, we tend to put others first. Have fun with your time behind the camera — dress up in outfits that make you feel good and believe your photographer when they say you look amazing. Own it and let them capture the face of your future success.
You deserve it!
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